OpenAI Launches SearchGPT to Challenge Google’s Search Dominance

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OpenAI, the company behind ChatGPT, has announced the testing of a new search tool called “SearchGPT.” This prototype aims to integrate AI capabilities with online information to enhance search results and provide relevant sources.

SearchGPT Overview

The SearchGPT prototype is currently being tested with a select group of users and publishers. According to OpenAI, the new tool will eventually be integrated into ChatGPT, allowing users to interact through conversational queries and follow-up questions.

Comparison with Google’s Recent Update

Google recently introduced “Overviews,” AI-generated summaries that appear at the top of search results. These summaries provide a brief text overview before traditional links, potentially reducing ad opportunities. SearchGPT is described by OpenAI as offering a similar feature, with conversational and interactive search capabilities.

Industry Impact and Future Prospects

Since the launch of ChatGPT in late 2022, there has been significant competition among tech companies to advance generative AI technologies. Google’s Sundar Pichai has highlighted ongoing innovations in AI during recent earnings calls.

OpenAI is collaborating with publishers to refine SearchGPT while keeping it distinct from its generative AI models. Nicholas Thompson, CEO of The Atlantic, emphasized the importance of building AI search tools that respect and protect journalism and publishers.

Getting Involved

OpenAI has opened a waitlist for users interested in trying SearchGPT as part of the ongoing testing phase.

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